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Marketing your Food Business: Partner Event

June 22, 2016 @ 10:00 AM - 11:30 AM

Marketing your Food Business: Partner Event
85% of new products fail. 80% of new businesses fail. This seminar will give new and established businesses an overview of the concepts and tools you need to build a successful brand, get it listed and sold at retail, and beat the odds.
You will learn:
● How to creating a real point of difference for your product – both practical and emotional
● How to define and develop your brand
● Identifying consumer insight, characteristics and motivations
● How to define your target market – who buys what you’re selling
● Sales Strategy – determining the best channel (online, Farmer’s Markets, retail). How can you build demand and ladder up.
● A peek inside the retailer’s head – what are their expectations of a potential supplier?
What keeps them up at night?
● The costs – to you and to the retailer
● Getting ready to present – what you need to do
About the Speaker:
Jo-Ann McArthur, President of Nourish Food Marketing and the International Food Marketing Alliance. Jo-Ann specializes in food and beverage marketing, She creates marketing strategies that help move products off shelves across Canada, the US and Europe, into the consumer’s shopping basket, on their plates and into their hearts. Jo-Ann also lectures on Marketing at the Schulich Executive School of Business, the Association of Canadian Advertisers and Food Starter, formerly the Toronto Food Business Incubator. Jo-Ann has spent a career building brands with consumers and retailers at Procter and Gamble, Unilever, Cadillac Fairview and Molson.
Location Brampton City Hall Economic Development Department – 2 Wellington St W. Brampton
Event Date Wednesday, June 22, 2016
Start Time 10:00 AM
End Time 11:30 AM
Fees Free
Event Contact/Host Brampton Entrepreneur Centre
Event Contact/Host’s Email bec@brampton.ca
Phone 905-874-2650
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June 22, 2016
10:00 AM - 11:30 AM
Event Category:


Caledon Small Business Enterprise Centre


Brampton City Hall Economic Development Department
2 Wellington St W.
Brampton, Ontario Canada
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